Posted by Ryan

Well it’s over.  My favorite holiday of the year was yesterday and now I have 364 more days until I can dress up again.  Ideas are already percolating about what I will be.  This year I was an equestrian, which no one seemed to get, so I ended up being an Upper East Sider, which sadly made more sense in everyone’s mind.  Next year my goal is to have everyone instantly understand what I am without question.  As the Halloween parade lurched up 6th Avenue there were numerous Amy Winehouses, gladiators and various ghouls.  My personal favorite was the pair who dressed as Naomi Campbell and her abused maid.  Throwing a cell phone every five feet was a nice touch.  As I watched the people stroll by I got to think about branding.  The diehard fans of the day always go all out, there is no question about what they were trying to be.  However as a girl with a box over her head walked by with “sexy fridge” written on it I couldn’t help but wonder did she just throw that together or did she want to be open to interpretation? Having a good brand identity is integral to the success of a Halloween costume as well as a company. Yesterday, as fate would have it, our office received three different publication packed with clips from our various clients. It’s amazing that such different publications can feature the wide variety of clients that we represent.  I suppose its just like Halloween, we all dress up in different costumes but for the same purpose.  As C.I. Visions has been preparing its own brand rejuvenation the idea of mass appeal while maintaining an individual identity was a must for us.  Just like the sexy fridge tried to assert her uniqueness, so are we, hopefully our identity and goals are easier to figure out.