WHAT MY CLIENTS ARE SAYING…

What I am hearing from clients about this year’s budgets . . . Stay the Course, Seize Market Share…

In spite of the economy, clients are telling me that in most cases they are planning to slightly increase their 2009 PR budgets.

Clients like Donna Morgan LLC. who manufacturers under the Donna Morgan, Morgan McFeeters and Ali Ro brands, have the attitude that “we recognize there’s a recession, but we’ve chosen not to participate.” Savvy busineeses are taking a long-term view of their performance and the relevance of their brands to its core enthusiasts.

I SAY A RESOUNDING YES – and our fashion and beauty clients agree!

Let’s face it: It’s a natural inclination during an economic slowdown for management to cut back on marketing expenses. Economic slowdowns (recessions) are precisely the time to keep the publicity pedal to the metal. While competitors are slowing down, this is your chance to capture market share and come out on top when things finally turn around. Public relations consistently delivers more bang for the buck than any other marketing discipline, so the PR budget should remain steady (in fact, the more I think about it, we should probably increase PR spending!).