I SAY A RESOUNDING YES – and our fashion and beauty clients agree!

Let’s face it: It’s a natural inclination during an economic slowdown for management to cut back on marketing expenses. Economic slowdowns (recessions) are precisely the time to keep the publicity pedal to the metal. While competitors are slowing down, this is your chance to capture market share and come out on top when things finally turn around. Public relations consistently delivers more bang for the buck than any other marketing discipline, so the PR budget should remain steady (in fact, the more I think about it, we should probably increase PR spending!).