Its mere utterance can usher in an era of economic stagnation. But given the housing doldrums and challenging cost escalation of late, the recession buzzword is seen or heard seemingly once a minute on TV, radio newspapers and around company water coolers. Talking heads on the evening news exploit the word with their fear-based nightly routine alarming rants of impending doom. To many, the “R” word triggers conservative spending, holding off on big purchases as well as stashing away a few dollars for a rainy day.


To quote Dickens “It was the best of times, it was the worst of times.” The best of times –to some companies, the “R” word is music to their ears. In fact, there are many counter-cyclical industries that are not only recession-proof, but actually thrive during an economic slowdown. Examples of one sector that historically enjoy success during an economic downturn discount clothiers and our client Camille La Vie is a perfect example of turning lemons in lemon aid.

Mixing quality value fashion right sportswear, bridal, prom and special occasion dressing all under one roof – the new jersey based retailer is posting profit surges and forging ahead with extensive expansion plans nationwide. With 26 stores spanning coast to coast and Puerto Rico – the exploding retailer operates under two company names: GROUP USA located in premiere outlet centers, and Camille La Vie located in regional malls and lifestyle shopping venues. For more visit camillelavie.com

Carol A. Ientile