Co-host of the 83rd Annual Academy Awards Anne Hathaway turned center
stage into a fashion show with a wardrobe that included seven gowns and
a tuxedo.  Hathaway cycled through her Rolodex of fashion’s most
coveted designers: Valentino, Armani, Lanvin, Vivienne Westwood
Couture and more, to make her presence known as the Oscars’ youngest
host ever!

For me, she stopped the show in her strapless, exquisitely detailed Givenchy Haute Couture gown, pictured above. Luckily, Sherri Hill has a similar dress that won’t cause me to pull a “127 Hours” and cut off an arm with style #3733, retailing for $450.

Check out www.sherrihill.com for more of the latest looks from Sherri
Hill for the “fashion slave on a budget.”

Owning a business providing services to other businesses I know just who my “big” rivals are in the world of beauty and fashion pr.  Some are firms so huge they employ 50 to 100 people and offer layer upon layer of staff support and a hierarchy that a higher client fee is needed to support.  How do I not only compete successfully but win business over them?  Its all in the service…

Our whole approach is to partner strategically with our client to determine just how we can grow their business and what areas of public relations and marketing will most successfully and cost-effectively help them reach their goals.  We fine-tune not just the type of service offered, but the timing and intergration of diverse services to guarantee success.  Is it pure product/service publicity where we place their brand in free editorial in the media?  Or celebrity seeding and dressing – getting their products used by influence-rs, or maybe creating and managing their Social Media or the right combination of these and other marketing tools.   Our point of difference is sitting down together acting as an extension of our client’s own workforce and becoming part of their day-to-day corporate culture.

As a boutique agency our top people are involved in every project.  Our big competitor’s have a typical corporate “pyramid” structure – where their talent keeps moving up and away from the clients – leaving lower level support teams to manage the everyday workings of the account.  With C.I. Visions,we provide and our client’s get the top talent on every project.

During these economically challenging times budgets and timelines are often in flux and clients need and want more work done at the last minute and to meet evolving objectives.  As a smaller agency we have the ability to shift deadlines and stay flexible in the moment completing the task at hand competently, successfully and with stellar results.

Three great ways the allow us to beat our big competitors everytime!